The fashion industry and its trendsetters have changed immensely in the past few years with the rise of social media platforms like YouTube, Instagram, and TikTok where visual content is booming in the form of reels. It is no longer restricted to only the Movie Industry and big Red-carpet fashion shows but is more inclined towards social Media Influencers. GenZ found influencers more relatable because of their day-to-day fashion sense. Henceforth fashion brands are also looking for collaboration with them as a new means of advertisement and promotion.
As fashion and how-to style clothes are subjective matters there are thousands of fashion and lifestyle influencers with their genre of styling and a particular set of followers of that style. Every influencer has a specific area of expertise and thus a soft influence on their audience.
For brands, choosing who to collaborate with is heavily influenced by their target demographic, the authenticity of the influencer, and the conversion rate of the influencer’s followers. Even if someone is looking for their styling tips, their choice can vary widely so we are here listing a few Top fashion influencers to follow on Instagram based on their wide range of followers and content engagement. You may find your relatable fashion influencer beyond this list too.
Who are Fashion Influencers and Why Follow Them?
Fashion influencers create various forms of visual content on social media platforms. They spread new fashion trends via videos like #GRWM, #Summarhaull, #winterhaull, #weeklyfashion trends etc. In this fast fashion era trends don’t come for longer seasons but weekly. Common people who are fashion enthusiasts highly depend on these influencers to cope with fashion trends.
To crack sales, it’s the best marketing strategy, For brands reach to an influencer whom people inspire by and follow trends set by her. Influencers can make your brand’s product so following them is a must.
10 Fashion Influencers to Follow on Instagram
1. Chiara Ferrangi
Chiara Ferrangi is one of the few fashion bloggers who has not only collaborated with big fashion brands but also opened her fashion line over the years. She is an Italian fashion influencer who inspires over 28 million women on Instagram. She created her blog, The Blonde Salad, in 2009. She has collaborated with brands many influencers just dream of like Chanel, Louis Vuitton, Giambattista Valli, Dior, etc.
Beyond her blog page, she is a business owner who launched her clothing line, the Chiara Ferrangi Collection, and a prime video series production agency. She is an icon in her field.
2. Miranda Kerr
Miranda Kerr, if you search her Instagram page and if you are seeing it for the first time I’m sure you will be amazed by the fact that how aesthetic it is and everything is arranged how seamlessly. She is a supermodel and fashion and makeup influencer who managed to gain 14 Million followers on her Instagram account.
She gained so much popularity with her nicely arranged content and helpful hacks on beauty secrets, skincare regimes, and outfit ideas. Her portfolio includes a variety of clothing and skincare brands, as well as several big cosmetics companies.
3. Camila Coelho
Camila Coelho is currently an Instagram star with more than 10 Million subscribers but she started her journey on platforms like YouTube where she used to share beauty tips and styling tutorials. On her YouTube channel, 1.25 Million people have subscribed. Her unique style and lifestyle videos are so enthusiastic that’s why people love her video content on YouTube so much.
She has been in many prestigious fashion events like MET GALA, and CANNES 19 and got hundreds of brand deals. She is now the proprietor of the newly founded fashion company Camila Coelho Collection, elaluz. Apart from this, she is an active worker in spreading awareness about epilepsy.
4. Olivia Palerma
This fashion influencer began her journey with the television show ‘The City’. But the journey has never been easy for her. After her show, she worked hard enough in her appearance, styling, and as a designer. She has been named the best-dressed New Yorker on Page Six and gained her recognition.
She becomes the face of famous magazines like InStyle, Elle, Stella, Harper’s Bazaar, Lucky, Tatler, Flare, and many more. It is not wrong to say this influencer has set new trends in this industry and, over 7 million fashion lovers are following her.
5. Mariano Di vaio
Mariano Di Vaio has gained worldwide recognition and fame. He is an Italian fashion icon, designer, and actor. He regularly shares his unique styles, and travel videos and maintains a significant presence on all three platforms like Instagram, YouTube, and TikTok. He became the youth’s favourite with 7 Million followers on Instagram.
Every other brand looks up to him not just for his styling sense but his unique personality that endorsed with him. Having such a personality as a brand ambassador can influence millions of people toward it.
6. Caroline Daur
Daur born in 1995 and brought up in Germany has set next-level heights in the fashion and beauty Industry. She carries each dress with minute detailing that makes her stand by amongst the crowd. She became a notable fashion influencer in a short period, as she just started in 2014 and till 2017 she was a renowned face.
In just one year of her blogging, she received the New Faces Award by Bunte in the fashion creator digital category. Today approximately 5 Million people follow her on Instagram. She has been the face of companies like Dolce & Gabbana, Fendi, and Adidas.
7. Wisdom Kaye
Nigerian fashion influencer, creative direction dropped out from electrical engineering to follow his passion for fashion and the creative field. Back in school days, he discovered his interest in this later on moved to Texas and achieved his childhood dream. His greatest achievement is when Vogue tags him “TikTok’s best-dressed guy”. Back to back in 2020 following 2021, he was featured in this magazine.
Now he is ruling in 5 Million people’s hearts and comes up with new ideas for fashion every next day. His content is more about breaking traditional norms and coming up with bold ideas.
8. Emma Chamberlain
She is a lifestyle influencer who covers most of relatable topics, shares insights about her life and journey, and started her Podcasts on YouTube too. Emma started creating YouTube videos in 2016 on photoshoots, camera posing, styling, etc. In no time her content grasps the eye of the audience and various brands.
In 2019, she was on the list of ‘The 25 Most Influential People on the Internet’ published by the Times. In her 7 years of Influencer career, she has won many awards and made many partnerships with famous companies.
9. Irene Kim
Irene Kim, born in South Korea, and raised in Washington, is an American fashion influencer, blogger, and digital creator. She became immensely famous after programming “K-style” shows in South Korea. Her style reflects two of the global cultures.
She made leopard print popular in South Korea. There is no doubt about why she has worked with Calvin Klein, Dior, and Chanel.
10. Cindy Kimberly
Cindy had her creative call, 6 years back in 2024 and started sharing her styling methods on Instagram. She is one of the top Spanish influencers on Instagram. Kimberly got attention in the media when she was spotted with Justin Beiber. Over time people have started liking her work and collaboration with fashion brands too. With 8 Million followers on Instagram, she is an impactful Influencer on Instagram.
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